One thing I’ve noticed travelling so much lately is how our high street homeware is streets ahead of other places. Gem and I spent Sunday afternoon wandering around Hong Kong snooping at interiors stores and I have to say, although they have some amazing fashion brands their interior shops are just not up to stratch! Made me realise how spoilt for choice we are here when it comes to affordable design. It was just a flying visit, and although the temperature is about 20º colder here, it’s its lovely to be home.
Anyway, back to the design. One such brand making a splash on our homewares scenes is French Connection. Their SS15 home collection launches this week, and I had the joy of taking a little sneak preview of it before it hits the stores. Let me tell you guys, it’s super cool. It’s sophisticated, it’s beautiful and cleverly transitional, so will work equally beautifully in an uptown pad or rustic country lodge.The palette is soft and beautiful think taupes, whites, blues, greys. These aren’t disposable flash-in-the-pan homewares: they’re classic, smart pieces that you’ll be wanting to hang on to for a long time.
Lorraine Brennan is the designer behind FC Home at the moment. Lorraine has previously worked for both the Conran Shop and Kelly Hoppen before masterminding one of the coolest collections around. Lorraine very kindly (despite her crazy hectic schedule!) found time to answer a quick Q&A for the blog.
Hi Lorraine, what’s the concept behind the collection?
The collection is a further exploration of the three main themes we have been developing here in FC Home, Soft Industrial, Bistro Chic and Contemporary Eclectic. The concept is one of easy living; style that transcends one particular look but rather allows for a persons individual taste, be it minimalist, rustic, industrial or shabby rustic. Because of this all of our products have a strong and unique character but most of all beautifully represent different styles.
Where do you draw your inspiration from?
Everywhere really. The obvious ones such as fashion, movies, art, jewellery, but then things like driftwood steps on a beach might spark an idea too!
What are the secrets do you think for a successful collection on the high street?
Love your customer and give them the best you possibly can. When buying and product developing always remember that your customer is highly discerning and style savvy.
What makes a place feel like home?
Dogs, without a doubt!
What are your essential fool proof styling tricks?
In terms of styling I always offset a material, look or feel with a conflicting one. For example if styling very minimalist or industrial pieces I would place them against a rustic or tactile material or background. The empty space around a product has to be considered and can be just as important– a bit like Japanese flower arranging. I’m a big fan of tonal groupings too. For me I always try to create a sense of serenity or harmony when the final imagery or setting.
Hope you guys enjoy! I happen to love this collection, and doesn’t hurt that the photography is fab too. They were shot by my long time collaborator and best photographer in the biz, Mr. Graham Atkins-Hughes.