THE CASE FOR EMBRACING MATTE SURFACES
01 May

THE CASE FOR EMBRACING MATTE SURFACES

Anyone who has been to one of the design classes in my pad will know how obsessed I am with matte finishes. Don’t get me wrong, I love a bit of gloss as much as the next girl, but in isolation! For me when large surfaces like walls are given the matte treatment, they appear more organic, relaxed and laid back than their glossy counterparts. Now for the downside - they are not as practical, especially walls painted out in flat emulsion. However, if you want the coolest home on the planet you’ve got to take your practical hat off....
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CREATE A COMPELLING WEBSITE
27 Apr

CREATE A COMPELLING WEBSITE

Something that we have put time and money into is developing our website with online content in an engaging style. We have KPI meetings every Tuesday and drill into all aspects of the biz including the customer journey; how long people are on the site, referrals, organic traffic, where they navigate to, yadda yadda yadda.   Your website is your window that reaches a potential global audience. It’s active 24 hours a day, across time zones and language barriers and as a result it has to be looked after. SEO, ad words, marketing strategies, PPC – are you bored yet?...
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LIGHT IT UP
24 Apr

LIGHT IT UP

In order to create a great space with a calming ambience, the key is lighting. My pad has lights scattered around everywhere. I can’t bear just overhead lighting. You need to have oodles of lamps and side lights too. People always think I’m crazy to say this, but you really need at least eight light sources in any room – dimmer switches are an absolute must too. It’s all about creating that magical atmosphere of little glowing pools of light dotted around the room. If you’ve used darker colours on your walls and within your furnishings, lots of lighting is...
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