AA’s TOP BIZ TIPS
01 Jun

AA’s TOP BIZ TIPS

Starting, running and keeping a business isn’t easy. We all know that it requires a huge amount of sacrifice, oodles of hours and a strong resilience. I attribute our success down to passion; I am genuinely interested in interiors, (correction: obsessed with interiors) so as much as it's hard graft it doesn’t feel half as bad when you are addicted to what you do.   Stick with it When things get tough - and trust me they get tough - you rely on that passion to get you through. If it's always about the dollar, or margins (big sorry here...
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WHO TO HIRE
18 May

WHO TO HIRE

As the business has become more complex and more global we have had to expand our team. For ages it was just Gem and I, and then slowly and gradually we grew. Buying, customer services, marketing, content management, warehousing, wholesale, online and on and on and on - it’s now a complex team. And yes we have had some really bad hires! The tales I could tell – the worst being one member of staff removing the products off our shelves only to put their own products on them and then telling me to lawyer up! My parents happened to...
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COMPETITORS
11 May

COMPETITORS

In the old days (the quieter days) I used to worry about competitors and copiers, and boy do we have a lot. From the font we use on our website to ripping off our whole website and even my phrases, our layout and then not to mention our products. Products bugged me the most, it was the main reason I started manufacturing our own stuff as I got a little (a lot) tired of it! So I have the copiers to actually thank for that because there was no way Gem and I would have ventured into China otherwise.  Now...
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